AMD Shifts Gears with New RDNA 4 GPUs and Enhanced Strix Point APU

AMD is set to introduce its next-generation RDNA 4 GPUs, targeting the mid-range market segment. Latest rumors indicate the arrival of Navi 48 and Navi 44 chips, aiming to offer competitive performance in the price-to-performance ratio. Navi 48 is expected to rival the GeForce RTX 4070 Ti SUPER, while Navi 44 is likely to match the performance levels of the RX 7700 XT and GeForce RTX 4060 Ti.

Additionally, AMD is speculated to integrate cutting-edge GDDR7 memory technology in its RDNA 4 graphics solutions, signaling a significant performance leap, although there remains a possibility of sticking with more affordable GDDR6 memory. Complementing these developments, AMD is advancing its APU portfolio with the Strix Point Halo, featuring RDNA 3+ integrated graphics, surpassing the performance of current lower-tier GPUs, thus offering promising prospects for handhelds, mini-PCs, and desktop consoles.