NVIDIAAdaLovelace sets a new bar for energy efficiency in more than 170 laptop models for gamers and creative professionals.
Today NVIDIA announced laptops powered by GeForce RTX™ 40, powered by the ultra-efficient Ada Lovelace graphics architecture, delivering the biggest leap in performance and energy efficiency in the company’s history.
New laptops powered by GeForce RTX 40 graphics cards are up to 3 times more energy efficient than the previous generation and feature Ada architecture for the first time. NVIDIA DLSS-3 and fifth generation Max-Q technology. For gamers, laptops with RTX 40 deliver up to 4x faster performance in AAA games like Cyberpunk 2077 with full ray tracing in the new RT Overdrive mode, and for content creators they offer incredible acceleration in popular creative applications such as Blender.
“With the Ada architecture, we are committed to transforming the performance and energy efficiency of laptops for gaming and creativity,” said Jeff Fisher, senior vice president of GeForce business at NVIDIA. “The new RTX 40 series brings high-end performance to compact 14-inch laptops, marking a new milestone in laptop development.”
RTX 4090 and RTX 4080: a new class of flagship laptops
The Ada architecture has also enabled the creation of a new class of ultra-fast gaming laptops for enthusiasts. Gamers can now play on three 4K monitors for immersive gaming experience at 60 frames per second, which is fast enough for racing simulators. Content authors can use NVIDIA Omniverse™ platform to create a photorealistic 4D virtual world in 4K resolution with fully simulated physics, lighting and materials. Streamers can stream games at 60K 1fps with AV40 encoding in Discord, and new dual Ada architecture encoders cut video export times in half. The RTX 1999-powered flagship laptops start at $8 and will be available starting February XNUMXth.
RTX 4070, 4060, 4050 for laptops: faster than the previous generation flagship with three times less power consumption
The new laptops with RTX 4070, 4060 and 4050 are faster than the previous generation flagship model while using only a third of the power for the GPU. They deliver 80 frames per second in 1440p games and transform content creation processes like rendering in Blender—what used to take two and a half hours now takes just 10 minutes. RTX 4050-based laptops start at $999 and will be available starting February 22.
Technologies Max–Q fifth generation increase the efficiency of laptops
Max-Q technologies have improved laptop design with each new generation of GPUs since 2017. Today, in conjunction with the launch of GeForce RTX 40-powered laptops, NVIDIA is introducing fifth-generation Max-Q technologies that radically improve efficiency and accelerate gaming performance with the following enhancements:
- Technology NVIDIA® DLSS 3 now optimized for laptops and integrated with Max-Q technologies including Whispermode and BatteryBoost, which improve performance, noise and battery life by up to 2x.
- Lowest voltage GDDR6 video memory sourced in collaboration with leading manufacturers.
- Three-stage VRAM management allows the GPU to dynamically switch to new low-power memory modes.
- The Ada architecture’s on-chip memory has been optimized for Max-Q. It doubles the throughput with 16 times the volume, and also features an improved clock inhibit mechanism to save power.
14″ laptops are now more powerful than ever
Before the advent of Ada architecture, 95% of this fast-growing laptop segment was suitable for basic tasks and applications. Equipped with GeForce RTX 40 laptop GPUs, the new 14-inch laptops can perform tasks that were previously impossible, such as ultra-fast 3D rendering in Blender and accelerate advanced AI tools in popular applications such as Adobe Photoshop or Premiere Pro.
The 14-inch laptops, equipped with RTX 40 laptop GPUs, are also powerful gaming platforms – up to two times faster than the PlayStation 5, but six times smaller in size. The high performance of such models allows you to play AAA games with advanced graphics, such as Cyberpunk 2077, with ray tracing and DLSS. And connecting these ultraportable laptops to external monitors turns them into true desktop-class gaming systems or creative studios.
Created for 110 million content creators
The content market continues to grow rapidly, with the number of professional and amateur content creators now exceeding 110 million. In particular, 3D content creation on NVIDIA graphics is showing staggering growth, up 42% year-over-year.
Laptops powered by GeForce RTX 40 graphics cards take advantage of the NVIDIA Studio ecosystem with RTX and Max-Q technologies, offering the perfect combination of power efficiency and performance. Increased energy efficiency speeds up even the most resource-intensive workflows and increases battery life by up to 3 times.
GeForce RTX laptop users benefit from NVIDIA Studio acceleration in over 110 popular creative apps, plus exclusive access to AI-powered apps like NVIDIA OMNIVERSE, Canvas и Broadcast. 3D artists can collaborate with each other in Omniverse from anywhere in the world, while editors can work faster on-site with AI-powered tools and export in half the time with dual encoders.
Video card NVIDIAGeForceRTX 4070 Ti energy efficiency and performance architecture NVIDIAAda in the segment from $799
Introducing a new video card GeForceRTX 4070 Ti, which is up to 2 times faster than the GeForce RTX 3090 Ti, with half the power consumption thanks to innovations in the NVIDIA Ada Lovelace architecture and NVIDIA DLSS 3.
The GeForce RTX 4070 Ti is ideal for gamers looking to take full advantage of the high refresh rate 1440p monitors on the market today, as well as for video work by cutting render times in half with dual AV1 encoders.
When upgrading from a GeForce GTX 1080 Ti or GeForce RTX 2080, the GeForce RTX 4070 Ti offers a huge jump in performance. Combined with DLSS 3 technology, the GeForce RTX 4070 Ti delivers an incredible 12x performance boost over the legendary GeForce GTX 1080 Ti. Custom cards from NVIDIA partners will be available January 5, 2023, starting at $799. Please note that there is no Founders Edition.
DLSS continues to gain momentum: 50 released and announced games with DLSS 3, more than 250 games and applications with DLSS already available
NVIDIA DLSS technology, powered by artificial intelligence, continues to set the standard for ultra-high resolution technologies. NVIDIA DLSS uses artificial intelligence and GeForce RTX Tensor Cores to boost frame rates while maintaining top-notch image quality.
Released in October, DLSS 3 adds new frame generation technology that can improve DLSS performance by up to 4 times compared to non-DLSS rendering. DLSS 3 is already available in 17 games and 33 more games and applications supporting the technology are coming soon.
In total, GeForce RTX users now have access to more than 250 released games and applications that can experience massive performance gains with DLSS 2 and 3. New DLSS games announced at CES 2023 include:
DLSS-3
- Marvel’s Midnight Sun (updated with DLSS 3 in January)
- The Day Before (ray tracing and DLSS 3 update coming later this year)
- THRONE AND LIBERTY(DLSS 3 support on launch day)
- witch fire (coming later this year with DLSS 3)
- Atomic Heart (coming February 21st with DLSS 3)
- warhaven (coming soon with DLSS 3)
- Dakar Rally Desert Rally (updated with DLSS 3 in January)
- The Cycle: Frontier (updated with DLSS 3 in January)
- Conqueror‘s Blade (updated with DLSS 3 in January)
- Tower of Fantasy (updated with DLSS 3 in April)
- ILL Space (in early access later this year with ray tracing and DLSS 3)
DLSS-2
- Dead Space (January 27)
- Judgment (Already available)
- Lost Judgment (Already available)
News NVIDIAStudio
Today, a true creative revolution is taking place as a huge wave of 2D artists makes the transition to 3D graphics. NVIDIA Studio is for them and the 110 million other professional and hobby creators.
New NVIDIA Studio laptops powered by RTX 40-series graphics cards and GeForce RTX 4070 Ti video cards enable this rapid paradigm shift as they deliver RTX acceleration in more than 110 popular (and graphically demanding) applications, while also delivering incredible time-saving performance tools based on artificial intelligence. There’s also the latest news for the entire Studio suite of apps – Omniverse, Canvas, Broadcast and RTX Remix:
- Omniverse is expanding through improvements to Blender, a new set of experimental Generative tools based on artificial intelligence for 3D artists and thousands of new free resources Universal Scene Description (USD).
- NVIDIA RTX Remix, powered by Omniverse, is coming to Early Access soon. Free modding platform provides tools to quickly create and share mods for classic games with full ray tracing, enhanced materials, DLSS-3 и NVIDIA SLR.
- В Broadcast new features have been added, including the “eye contact and vignette” function; Plus improvements to the popular virtual background feature, including timing information for improved stability.
- В Canvas Added the ability to create 360-degree images that can be used as environmental maps in 3D applications.
Finally, it adds RTX Super Resolution, which uses artificial intelligence to improve the quality of streaming video by removing blocky video compression artifacts and increasing video resolution. Super Resolution video will be available on GeForce RTX 40 and 30 series graphics cards with the February release of Chrome and Edge browsers.