NVIDIA Adjusts Pricing in Anticipation of Radeon's New Releases: GeForce RTX 4060 Ti Gets a Cut

The buzz about AMD's upcoming Radeon RX 7700 XT and RX 7800 XT GPUs, set for release on September 6th, has led NVIDIA to make some decisive market moves. The price of their GeForce RTX 4060 Ti senior model saw a $50 drop, now being offered at $449, whereas its 8GB junior counterpart remains at its usual $399 price point.

It's noteworthy that NVIDIA emphasized the fluid nature of market pricing, pointing out that retail prices may shift over time. As of now, the GeForce RTX 4070 stands at a market price of $599, and the GeForce RTX 4060 Ti 16 GB is available for $449.

Industry insiders see NVIDIA's move as a clear counterplay against AMD's impending product line expansion.