Microsoft's Creative Approach to Promote Xbox Game Pass: Codes on Hot Dogs

Microsoft continues its efforts to expand the audience for Xbox Game Pass through innovative promotions. Fans attending a recent Manchester United match had the opportunity to purchase hot dogs with Game Pass codes printed on them.

While the concept is intriguing, questions have arisen about the method used to print the codes: whether food coloring or a thermal stamp was employed. Opinions on this matter are divided.