Digital Bros shifts focus to sequels and remakes amidst market changes
Digital Bros has announced a significant staff reduction amidst changes in the gaming industry following the COVID-19 pandemic. The reduction, affecting 30% of the workforce, is explained by the company's new strategy focusing on developing sequels and remakes of popular games. This decision is driven by a shift in gamers' preferences, who are now more interested in familiar franchises rather than new products.
The post-pandemic market has become more selective regarding new releases, prompting Digital Bros to revise its development strategy. The company will now limit the number of new large-budget projects, focusing on developing and releasing sequels and remakes of already successful games. This strategy change aims to improve operational efficiency and adapt to current market conditions.
Among the developers at Digital Bros who may be affected by the reduction are teams that worked on games such as Assetto Corsa Competizione. The company also holds publishing rights for games like Control, Death Stranding for PC, Ghostrunner, and Hawken.